Song: Hunting for Pearls
An inventive if somewhat bewildering video sets the tone for this distinctive slice of Europop infused with a stylish Nordic sensibility. The Swedish multimedia duo of singer (and visual focus) Jonna Lee and producer / multi-instrumentalist Claes Björklund collaborate to create richly imaginative otherworldly music vids you can find on YouTube - strikingly visual songs tinged with odd but powerfully resonant associations. Lee is the one in front of the camera, forever morphing and gesturing amidst visually poetic settings. It’s a challenge to describe iamamiwhoami’s vividly stagey creations beyond that. In Hunting for Pearls, the opening sequence feels terribly dire: a disquieting contingent of black-clad faceless males hunt Lee’s alter ego though a dark forest. Then the ominous mood lifts somewhat amidst a reverence for the natural landscape, although a certain ambivalence remains. The hunters' quarry transforms into a lithe modern-day Venus on a half-shell, accompanied by the same anonymous blackened men, sleek as seals - cavorting and emoting like mimes on a rugged chunk of sea-battered coast cast in the dim cyanotic light of dawn. I have no idea what it all means (it feels like an aggregate concoction marbled with the ephemera of dreams, the endurance of ancient myths and the vivid urgency of primal fears) but the electronic music itself is nothing if not accessible. It’s driven by the poptacular vibe of a lively electrobeat rythym, reminding me variously of Kraftwerk, Bjork, Lady Gaga and even Kate Bush - and visually I think of Sigur Rós' 2007 documentary / concert film Heima, with its similary stark, haunting rocky landscapes.
Posted by Max MacDonald